The Ask
Chobani set out to connect with the Hispanic community and showcase the replenishing power of their Chobani® Yogurt Drinks – and for that, they needed the perfect platform. Enter the Alianza de Futbol tournament—a vibrant celebration of youth soccer.
For our part, Thinkingbox crafted an innovative and immersive experience – the Nutrition Lab. This activation brought the brand directly to the heart of the action, reaching thousands of soccer enthusiasts across three key tournaments in San Bernardino, San Jose, and El Paso. And the design challenge for me became – "wrap it all up in a cohesive and engaging visual package."
The Output
Interactive skills lab tech, wrapped in the Chobani ingredient suite of illustrations. Branded Mobile Carts manned by engaging on-site nutritionists in limited edition Chobani merch. A 40-foot branded nutrition lab, retro-fitted with lockers, benches and animated explainer videos on-screens – creating an experience that was a lot more than just a sampling station. Each participating youth team walked away with a Chobani-branded Yeti cooler, with over 300 coolers distributed throughout the tournaments. These coolers became a lasting symbol of Chobani’s commitment an impact in supporting young athletes.
Role: Senior Designer
Client: Chobani x Alianza de Futbol
Client: Chobani x Alianza de Futbol
