The Ask
Discord approached Thinkingbox with a unique ask - could we help redesign their primary website homepage to better communicate about the platform, its features, and unique product offerings? Yes, we absolutely could! And we had fun with the amazing design & illustrative system Discord already has built. The goal was to help redesign their global homepage to have a more modern, fresh and engaging look & feel as the platform continued to grow.
The role I took on, under the guidance of the awesome Andy Burdin, was to bring to life the UI animation and employ principles of atomic design to 'really nail' the visual balance of all the elements that took up space on the page–richer colours, refined typography and robust product feature animations et al.
Process & Output
In true form and authenticity to the platform, the process was productive discord & discussion! It was iterative and felt like a workshop of incredible, creative minds! We met regularly with our partners at Discord to understand their key needs for the refreshed brand - what’s working, what’s not, and how we could reinvigorate the site to match Discord’s new direction for the coming years. The new website homepage launched for Discord’s 9th birthday alongside a global announcement from CEO Jason Citron, hallmarking a refreshed look & visual identity for the company. Packed with nods to gaming culture–and team cameos–we truly created one to be proud of!
