One for the books! Working under the direction of Kevin Mak – we partnered with Momentum Worldwide to build a new Fight Song Karaoke experience for NCAA Football & Coca-Cola fans in Atlanta. The goal was simple:
Create an opportunity to celebrate the passion of the college football fandom while reinforcing Coca-Cola as the ultimate refreshment – because Fan Work Is Thirsty Work!

Role: Senior Designer
Client: Coca-Cola