WHO IS THE CREATIVE GRAHAM?
Graham Nhlamba is a Zimbabwean-born Designer, Art Director & Cultural Thought Activator currently working at the creative agency, Thinkingbox, part of a collective network of advertising, brand transformation, product innovation and creative strategy professionals.
‘An empathetic listener with a keen eye for detail.’
Over the years, his creativity and experiences have led to insightful, impactful and memorable outcomes. One such instance was the opportunity to work on Budweiser Canada’s #TAPEOUTHATE campaign. (View the campaign video here.)
He states, "As a young Black creative, being able to bring forward proactive ideas that directly impact the communities and individuals I surround myself with, is really important to me. Moreover, being able to bring others along for that journey – to collaborate, ideate and broaden perspectives – is just as important. As both mentor and mentee, I know first-hand what positively charged environments can create and what respect and intentionality can do for communities."
In 2021, in the midst of the pandemic, Graham co-founded and began to lead Equal Advantage – an initiative created within Anomaly’s walls to express their DE&II ambitions by offering up the agency services, free of charge, to businesses owned and led by people of colour, to address the unique challenges that their non-POC counterparts don’t face – ensuring the agency’s values and intentions were authentic and driven by empathy while holding their leaders and stakeholders accountable to that. In 2022, they completed their business partnership with the first Equal Advantage client ISRAELLA KOBLA – taking the brand’s technical and artistic design vision, and reimagining their modern minimalistic approach through a strategic audit and visual identity exercise. The initiative continues.
Strategy Magazine wrote, "Equal Advantage places diversity, equity and inclusion at the core of the program." quoting Anomaly's CEO praising the initiatives innovation.
He continues to create for world-class brands such as Adobe, Discord, ISRAELLA KOBLA, Let'sGetFree, Chobani, Silver Jeans & the Chadwick Boseman Foundation for the Arts.